Natural Living Assets is interested in promoting the sustainability of Natural

Living Assets all around us, vital to quality living. We plan to work with pro active

organisations to develop sustainable management of Natural Living Assets which sustain

us environmentally, socially and economically. Partnership working with key a

organisation to deliver sustainability is a key aim for Natural Living Assets.

About Us

Sustainability

Sustainability is currently a fashionable buzz word that will be

around for along time. Sustainability means utilizing resources in a way that provides for

the greatest long term value without reducing the value of the natural living assets in

the future.

Atlantic Salmon

At the heart of its purpose Natural Living Assets is committed to the conservation

and development of wild Atlantic salmon as a natural living asset. If we can get this

bit of sustainability right then this could provide a working benchmark for the bigger

sustainability issues.

Other Goals

Beyond ensuring the sustainability of Atlantic salmon ( and Sea Trout)

there are numerous other natural living assets of equal importance that need to be

protected to ensure future value.

Best Practice Guidelines

We want to work to develop best practice guidelines

for sustainability in both the public and private sector.

Ultimately businesses and society will benefit economically from knowing that

there will be abundant and diverse natural living assets in the future.

Context for Decision Making

A vital platform for Natural Living Assets is to

provide a context for decision making based on economic, socio economic and

environmental value. Nature, wildlife and the earth's natural balance need

to be looked after to provide sustainable economies.

Business and Public Agenda

The real challenge for Natural Living Assets is

to ensure businesses, civil servants and politicians are aware of the immense value

provided by our natural living assets, and their collective responsibility to ensure

sustainability of the environment economy and its social structure

Natural Living Assets plans ensure this happens.

Stewardship

Natural Living Assets will positively influence stewardship

of the local and global environment for greatest socio economic and environmental gain.

Acting locally to accommodate unique geography whilst working to a global agenda

will be increasingly important.

Increased Environmental Awareness

We want to work with organisations to

continually improve environmental awareness and work with practical action plans for

sustainability.

Economic Behaviour

There is much to be gained from understanding

ecological principles but perhaps the greater challenge is to define how our

economic behaviour impacts on future sustainability

the local environment, economy and culture.

Salmon of Knowledge

We do not have all the solutions but like a many layered onion Natural Living Assets

can contribute to your need to understand sustainability. At its heart

Natural Living Assets strongly favours the survival of the "salmon of knowledge",

of Celtic mythology as a vital cog in global sustainability.

People we want to work with

Natural Living Assets wants to work with and positively influence the following people