Mission Statement

About Us

Natural Living Assets promotes and develops the sustainability of Natural Living Assets,,vital to quality living. We work with proactive and statutory  organisations to develop sustainable management of Natural Living Assets which sustain us environmentally, socially and economically. Partnership working with other competent organisations to deliver sustainability is a key aim for Natural Living Assets.

For further information please contact brendan@naturallivingassets.com

0044(0) 7879 773394

Natural Living Assets are a networking and consultancy group formed in 2007 to promote and develop the sustainability of Natural Living Assets.


Sustainability has been a fashionable buzz word in recent years. Many now realise the importance of utilizing our living natural assets in a way that adds value to our future, and that of our children and children’s children. Sustainability means utilizing resources in a way that provides  for the  greatest long term value without reducing the value of the natural living assets in the future.

Atlantic Salmon

At the heart of its purpose Natural Living Assets is committed to the conservation and development of wild Atlantic salmon as a natural living asset. If we can get this bit of sustainability right, that would provide a working reference benchmark for the wider economic sustainability issues.


Ensure the sustainability of Atlantic salmon (and Sea Trout) using measures as a benchmark and reference for many other sustainability environmental ecomonic and social indicators.

Best Practice Guidelines

We want to work to develop best practice guidelines for sustainability in both the public and private sector.

Ultimately businesses and society will benefit economically from knowing that there will be abundant and diverse natural living assets across the economy in the future.

Context for Decision Making

A vital platform for Natural Living Assets is to provide a context for decision making based on economic, socio economic  value. Nature, wildlife and the earth’s natural balance need to be looked after to provide sustainable economies.

Business and Public Agenda

The real challenge for Natural Living Assets is to ensure businesses, civil servants and politicians are aware of the immense value provided by living natural assets, and their responsibility to ensure sustainability. Natural Living Assets plans to contribute to a better future.


Natural Living Assets will positively influence stewardship of the local and global environment for greatest socio economic and environmental gain.

Acting locally to accommodate unique geography whilst working to a global  agenda will be increasingly important.

Increased Environmental Awareness

We want to work with organisations to continually improve environmental awareness and work with practical action plans for sustainability. This will include working to set up appropriate Environmental Quality Standards, and putting in place procedures and measures to acheive these goals.  

Economic Behaviour and Ecology

There is much to be gained from understanding ecological principles but perhaps the greater challenge is to define how economic behaviour impacts on future sustainability, the local environment, economy and culture.

Salmon of Knowledge

At its heart Natural Living Assets strongly favours the survival of the “salmon of knowledge”, of Celtic mythology as a vital cog in global and local sustainability.

Natural Living Assets can contribute to your need to understand sustainability.

People we want to work with

Natural Living Assets wants to work with and positively influence the following people

  • Scientists
  • Government Agencies
  • Non Government Organisations 
  • Businesses
  • Schools
  • Voluntary Sector
  • Developers
  • Planners
  • Civil servants
  • Councillors
  • Charities
  • Fishery Managers
  • Fisherman’s Organisations
  • Commercial Fishermen
  • Policy Makers
  • Decision makers
  • Sustainability Managers,
  • Angling Clubs
  • Anglers  
  • We are interested in Working with you and other organisations to maximise the socio-economic value of your Natural Living Assets, your business, and contribute to your future success. Understanding the sustainability of one endangered species will be used as a template to discuss wider sustainability issues that effect society, business and local communities.  

    Identifying economic and socio-economic measures with a view to progressing towards and a more sustainable higher value secure future will be crucial. 

    Will help define and develop Environmental Quality Standards to reduce the negative impacts of pollution and ensure well managed Natural Living Resources,


    Working to establish Sustainable fish populations which will contribute substantially to the value of your own Natural Living Assets. Outcomes will be measured by assessing

    • Fish populations and their required habitats
    • Fish Stocks
    • Habitat indicators
    • Amenity value
    • Sustainable Exploitation Opportunities
    • Pollution Prevention
    • Promotion of agencies and their key messages
    • Economic development that is sustainable in creating greater future value.
    • I would be delighted to hear from you to discuss how I can assist in developing your  plans or if you have any comments to make regarding this website. 

    Please email with any comments

    © 2007 Natural Living Assets. All Rights Reserved.

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